I drove by this sign the other day and just glimpsed the title. Really? Did I read that correctly? I had places to go so wasn't able to turn around and check it out. Then I mentioned it to some friends who looked at me like I was crazy. I was even talking to Jake about it. "Maybe it's so nice, you'll never want to leave and so you'll die there." Thankfully I drove by it again the other day and pulled over to snap a photo. I was then able to read the fine print. What a clever little ad by the New Zealand Fire Service.
I do wonder how effective it is. I mean, how many people noticed it and took the time to stop by again? Maybe it was mostly for pedestrian traffic. And, crazy people who can't stop thinking about random real estate signs they saw on the side of the road.
i love how morbidly honest everything is there!!